![]() ![]() ![]() The team has been representing South African Rugby Union in international rugby union since 30 July 1891, when they played their first test match against a British Isles touring team. Their emblem is a native antelope, the Springbok, which is the national animal of South Africa. The Springboks play in green and gold jerseys with white shorts. The South Africa national rugby union team ( Afrikaans: Suid-Afrikaanse nasionale rugbyspan) commonly known as the Springboks (colloquially the Boks, Bokke or Amabhokobhoko), is the country's national team governed by the South African Rugby Union. ( Auckland, New Zealand 16 September 2017) ( East London, South Africa 11 June 2005) The book’s spine meanwhile, visible through the clear jacket, enables readers to admire the series of colored tabs that extend from its interior pages.1 (2007–2008 2009, 2019–2021, 2022, 2023–2024) Nike’s innovative edge is expressed in the book’s arresting cover, which features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors, overlaying an image of the world-champion marathon runner Eliud Kipchoge printed in a half-tone dot pattern. It also chronicles the company’s ongoing attempts to reduce and remove harmful materials from its supply chain, and initiate closed-loop manufacturing processes-initiatives that have hastened breakthrough innovations, such as Nike Air technology, Flyknit, Flyleather, Nike Grind, and (more recently) Space Hippie and Move to Zero products.Īuthor and design expert Sam Grawe’s clear and engaging text is complemented by a graphics treatment as beautiful and functional as any of the brand’s shoes. In the book’s final, fifth chapter, Playground Earth, there’s a detailed examination of Nike’s efforts to protect the future of sport through waste reduction and decreased water and energy use. This part of the book shows how, by adapting hyper-specific insights from athletes of diverse abilities, cultures, genders, and more, Nike not only improves the performance of athletes everywhere, it also demonstrates its essential belief that “If you have a body, you’re an athlete.” ![]() Nike’s mission to “Bring Innovation and Inspiration to Every Athlete in the World” is the subject of chapter four. It shows how the company has cultivated relationships across athletic and creative fields to accelerate innovation and design. The third chapter, Dream With Us, is all about collaboration. The first chapter, entitled The Voice of The Athlete, examines how close collaborations with elite athletes inform the company’s research, innovation, and design processes, leading to better products for both professional and amateur athletes alike.Ĭhapter two, Design That Speaks, reproduces a selection of iconic Nike ad campaigns and brand designs before examining how the company’s daring communications methods inform its consumer experiences and community initiatives. The way in which sporting achievement is transferred into innovative design is a key focus, of course, yet the book also details Nike’s all-embracing approach, with passages detailing its dedication to recycling and ecology, as well as its commitment to creating products for athletes of all abilities, cultures and creeds.Īrranged in thematic chapters, the book begins with Breaking2, an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, before going on to examine the company’s incredible heritage by focussing, variously on performance, brand expression, collaboration, inclusive design, and sustainability. Nike: Better is Temporary also showcases world-famous products, such as the Air Force 1, the Pegasus, the Air Max and the Cortez, alongside less familiar ones, including the revolutionary, ecologically focused Space Hippie collection the Air Zoom UNVRS FlyEase, which features fold-down magnetized heel, to aid disabled wearers and the CruzrOne shoe, for runners who like to go a little slower. Nike: Better is Temporary also describes the stories behind many of the brand's most fruitful relationships with athletes past and present. The book features detailed descriptions of the design processes, from the 1971 graphics brief for the famous Nike Swoosh logo, right through to today's latest sneakers, sports equipment and apparel.
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